Launch of EU’s first no- and low alcohol trade show

Unique combination of beer, wine, spirits and alternative drinks in Taets Art and Event Park (Amsterdam, NL)

Amsterdam, August 22nd – NabLab 0.0 Tradeshow is a new, international live platform for brands and buyers in the beverage industry. The initiators of NabLab 0.0 Tradeshow are launching the first major European professional trade fair on non-alcoholic beverages on April 3 and 4, 2023. Making conscious choices without having to compromise on pleasure and experience is the main objective of this first ”no & low alcohol” event for professionals from the entire chain, from producer to catering entrepreneur and retailer. NabLab 2023 will take place in the Taets Art and Event park in Amsterdam. NabLab will be a two-day responsible business event with an international wide range of product innovations and introductions. Visitors will meet start-ups and scale-ups, but also see stands and presentations from global players such as Heineken, Diageo and Lyre’s Spirit Co.

An event where making mindful choices and living a conscious life are key. Two days of inspiration, information and interaction revolving around the strongest growing category; no and low alcoholic beverages. This new international event aims to contribute to a responsible lifestyle without making concessions to taste, experience and lifestyle. A two-day new drinks inspirience to create awareness among hospitality entrepreneurs, producers, out of home companies and retailers from all European countries. NabLab 0.0 Trade Show will be the catalyst for ongoing innovation in the field of no- and low alcohol, uncompromising on taste, branding and experience.

Exclusive content at NabLab Masters

Besides the presentation of hundreds of available and new no & low drinks, a complete and exclusive programme of international top speakers will be put together in the NabLab Masters. The event will also feature exciting finals of international competitions, such as the NabLab Beer Challenge powered by the established Brussels Beer Challenge and the first edition of the Mindful Mixologist. NabLab 0.0 Tradeshow cooperates with exclusive partners such as Bidfood, Smit & Dorlas, Libbey, BloemBloem and Hotel Management School NHL Stenden.

In it for the long run

After the first event of NabLab 0.0 Tradeshow in April next year, the live platform aims to continuously inspire and inform its target audience. The focus is on the increasing need for a healthier lifestyle, responsible enjoyment and the opportunities this brings for the target group.  The initiators and partners aim to become Europe’s largest meeting place for innovative drinks with a low or responsible 0% alcohol content in the medium term.

About Servicecenter4Hospitality

Servicecenter4Hospitality manages and supports a variety of international networks and events for companies and professionals active in the European hospitality industry. Approach them via a variety of labels and initiatives, continuously strive to improve and connect the industry by offering likeminded professionals the opportunity to exchange ideas, do business and share knowledge. They connect over 12.500 hospitality professionals across Europe, with the main focus on four industries: Hotel, Education, Foodservice and Catering.

Pitch Communicatie & PR
Robert Verhoeven – Managing Director
 +31 (0)20 468 33 48

Servicecenter 4Hospitality
Aafke Idink – Marketing & Communication Manager
 +31 (0)43 356 10 91