Unique combination of beer, wine and spirits in Sugar City (Amsterdam)
Amsterdam, 18 November 2021 – Coming April 4th and 5th, the first European exhibition with 100% focus on “no & low alcohol” will take place in Amsterdam under the name NABLAB. This new event for professionals is an initiative and partnership from RAI Amsterdam and Servicecentre4Hospitality. This trade fair combines initiatives from the beer, wine and spirits industry in the field of strong alcohol reduction. The organization is currently developing concrete commitments from dozens of producers ranging from start-ups to multinationals. Location for NABLAB 2022 is SugarCity, a former sugar factory transformed into an event location of 21000 square meters.
An event where making mindful choices and living a conscious life are key. Two days of discovering, tasting, learning and connecting with the central theme of the strongest growing category; no and low alcoholic beverages. This new international event aims to contribute to a responsible lifestyle and reducing alcohol consumption without making concessions to taste, experience and lifestyle. A two-day new drinks experience to create awareness among hospitality entrepreneurs, producers, out of home companies and retailers from all European countries. NABLAB will be the Catalyst for ongoing innovation in the field of No and Lo alcohol, uncompromising on taste, branding and experience.
Servicecenter4Hospitality manages and supports a variety of international networks and events for companies and professionals active in the European hospitality industry. Approach them via a variety of labels and initiatives, continuously strive to improve and connect the industry by offering likeminded professionals the opportunity to exchange ideas, do business and share knowledge. They connect over 12.500 hospitality professionals across Europe, with the main focus on four industries: Hotel, Education, Foodservice and Catering. servicecenter4h.com
About RAI Amsterdam
Wherever we are, we create the right conditions for inspiring encounters, resulting in strong bonds. We create these conditions in both the physical and virtual world, during (inter)national trade fairs and conferences and during public events such as theatre performances and dance events. Many of these events take place in our exhibition and conference centre in Amsterdam. Here we offer more than 110,000 m2 of space, divided over 12 multifunctional halls and various large and small rooms and lounges. We advise and facilitate organisers from A to Z in setting up their event successfully. RAI’s own public and trade events also take place at this location, as well as in other parts of the world. www.rai.nl
In the foreground from left to right: Carlijn Groen-Wijnmalen (RAI Amsterdam), Denise Schimmel (SugarCity), Charles van Goch (Servicecenter4Hospitality).
In the background from left to right: Dennie Tenniglo (Bazelmans AV), Fleur Sikkes (SugarCity), Thom Goris (HSG), Hanna Havermans, Inge Dinsbach, Aafke Idink, Joris Eyck (Servicecenter4Hospitality).
Pitch Communicatie & PR
Robert Verhoeven – Managing Director
+31 (0)20 468 33 48
Aafke Idink – Team manager
+31 (0)43 356 10 91